Storytelling through content creation and social strategy.
Newport Gulls Baseball Team Marketing and Social Media Manager
May 2024 - August 2024
This past summer, I had the privilege of serving as the Marketing and Social Media Manager for the Newport Gulls summer collegiate baseball team. This internship allowed me to enhance my skills in both content creation and social media strategy. I utilized baseball knowledge to live-tweet games, managed sponsored content, filmed and edited TikToks/Reels, and designed graphics. From the very first game, I was eager to get back on the field and continue to capture why Cardines Field was the place to be on game days! Over the four month period, the Newport Gulls Instagram increased by 1k followers, reached 165k accounts, and had 1M impressions. This was such an incredible experience that not only furthered my passion for social media but made me realize this is exactly what I want to do in my career!
Instagram Post Examples
Live Tweeting Examples
MTV Cribs Tour of Cardines Field
Wrote, filmed, and edited an MTV Cribs style video of Cardines Field, starring my twin sister, Leah who worked for the Newport Gulls as a game day operations intern. This was such a fun project to work on and it gained 3,120 views with 215 likes.
Creative TikToks
While interning with the Gulls, I had the opportunity to use my creativity to produce fun and entertaining content, especially on TikTok. Below you will find three videos I filmed, edited, and posted for the Newport Gulls TikTok account.
Tigervision Social Media Manager
October 2023 - Present
As the Tigervision social media manager, my main goal is to showcase our members' work on social media. We aim to keep up with the trends of Clemson Athletics as well as highlight all of the amazing things our members have accomplished. Scroll down to see some of my work with Tigervision!
Instagram Post Examples
Feature Spotify Wrapped Style Graphics
Creating and designing the 2023 and 2024 "Spotify Wrapped" style posts for Tigervision were some of the most fun posts I have created throughout my time in Tigervision. To make these posts I had to incorporate all aspects of Tigervision as well as collect various statistics based on our yearly YouTube analytics. With the help of Canva, I created different slides simulating the layout of the 2023/2024 Spotify Wrapped including minutes watched, top involvement, top shows, featured podcasts, top photos of the year, and the most watched show at Tigervision! The post earned a lot of positive feedback and I'm glad I can express my creativity through the Tigervision social media!
2024 Spotify Wrapped Graphics
2023 Spotify Wrapped Graphics
Clemson University Gamma Phi Beta Social Media Chair
January 2023 - December 2023
After joining Gamma Phi Beta my freshman year of college I wanted to become more involved in my sorority and obtain a leadership position. I decided to try something entirely new and apply for the social media chair position, and I can confidently say it was the best decision ever! As the social media chair I created fun, engaging, and informative posts on various social platforms including Instagram, Facebook, TikTok, and the website.
The main goal of my position was to showcase our incredible sisters, fun sorority events, philanthropic message, and provide information to incoming students about greek life recruitment. Throughout this position, I have developed a passion for social media and I cannot wait to continue working in social media in the future! Scroll down to see some of my previous work!
Instagram Post Examples
Big Little Reveal and Recruitment TikToks
Below are two examples of fun TikToks I filmed and edited for the Clemson Gamma Phi TikTok account. The first video I created showcases big little reveal and it earned11.8k views and 630 likes! The next video was during fall recruitment in which I wanted to create a dance style video to keep up with recent sorority recruitment trends on TikTok. This video earned 42.5k views with 941 likes and is one of the highest viewed TikToks on the Clemson Gamma Phi page.
Instagram Story Graphics
As social media chair, I was required to promote sorority events, highlight sisters, and present information regarding sorority recruitment through the creation of graphics. Below are some graphics I created on Canva Pro.
