Challenge: With Isaia’s strong position in men’s fashion, create a launch campaign for new women’s line including positioning, customer segmentation, tone for marketing channels, and experiential marketing.
Isaia Napoli
Timeless luxury, now for her too.
Challenge
Create a welcoming and individual experience while remaining true to the Isaia brand.
Customer Persona
Meet Genevieve, Lauren, and Mindy.
Competitors
Brands also in the women's luxury clothing industry.
Competitive Advantage
Why is Isaia the best for introducing women's clothing.
Pre-Launch Experience
Experiential countdown and an exclusive art gallery.
Active Launch
Wine tastings & Isaia right at your hotel room.
Post Launch
Personalized chat, social media marketing, and a video capturing the Isaia experience.
