Challenge: Create a new product for Krave Beauty and develop a creative strategy for the product launch. Pivot point of decreased budget and delayed product.
Krave Beauty Launch and
Creative Direction
Essential Insights
Opportunity to expand Krave Beauty.
Who is craving Krave?
Meet Jenna, Tyler, and Gabby.
Skincare pods
The future of simple, sustainable skincare.
Big Idea
Glow forward with your skincare routine with Krave.
Pivot Point
Real-world challenges reflected in our creative strategy.
Creative Marketing Strategy
Skincare pods creative direction.
Creative timeline
Holiday Glow-To-Go, Krave's Spring Green Glow-Up, and Glow Smarter, Not Harder Back-to-School.
Budget
Costs of experiential marketing, influencers, and collaborations.
